VALUE PROPOSITION DESIGN: CREATING DISRUPTIVE PRODUCTS & SERVICES
With over 70% of newly launched digital products and services failing, value proposition design provides a scalable, repeatable and structured approach to creating products and services that customers actually want. Learn the fundamentals of jobs-to-be-done, uncovering hidden pain points, and how to articulate meaningful, customer-centric propositions.
By rooting new product and service design in user and customer empathy, you’ll understand the hidden pain points and unmet needs of your customers. This approach leads to better adoption of new offerings and more successful innovation ventures. Value proposition design presents a specific methodology and framework for capturing and articulating propositions.
Target participants: Product leaders, business leaders & executives, marketing professionals, sr. UX and product designers, service designers, digital strategists, product managers/leads, analysts, innovation leaders.