Conversational interfaces (CIs) are rapidly shifting how consumers interact with brands, and the vast range of CI platforms is making poses a lot of challenges for organizations trying to embrace the technology.
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Innovation teams need to be responsible for something. Is it revenue? Is it HR? Is it new products? Do they do this job on their own or in conjunction with other teams? Creating value out of an innovation team is difficult, this post will help you narrow your field of view.
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“There’s no such thing as a bad idea” is a statement that people like to say. That may be true before it has been tested, but once it’s been tested, there absolutely are good and bad ideas.
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There are 2 schools of thought on brainstorming. It’s either the biggest waste of time or it’s where all the great ideas come from. I’ll sit in the middle and say that, if done properly and with structure, brainstorming can be very valuable. If done poorly, it becomes a huge waste of corporate resources.
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This is the first part in a series focused on the process and value of design thinking. A simple process, that if done correctly, will build value through a focus on the customer
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Companies need to learn fast because their customers and their markets are. To keep up, big organizations need to learn new tools and get out of their office.
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This post explores the basic concepts of Corporate Innovation from our point of view. It focuses on the five biggest mistakes companies make when it comes to Corporate Innovation. Mostly it’s about confusion activities with progress, and not setting up the proper systems to replicate what works and get rid of the stuff that doesn’t. Enjoy.
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