Our Team


Ramy Nassar, PARTNER

Ramy is a Canadian engineer, designer and maker. As the former Head of Innovation for Mattel and Managing Director of Design & Strategy for the technology firm Architech, he has led teams ranging from 4 to 45 in the creation of disruptive new digital products, services & platforms. 

With a background in computer engineering and Design Thinking, Ramy has straddled technical, design, and business-oriented roles, for clients including Cadillac Fairview, Apple, Air Canada, Facebook, New Balance, Rogers and CIBC.

Ramy is a regular speaker at international events including World Usability Congress, IxDA, Machine Learning Exchange, AI Business Summit and Mobile World Congress. Ramy teaches Design Thinking at McMaster University as well as guest lectures on a range of topics at Ryerson University and University of Toronto. He has been recognized as a top 40 under 40 award winner.


Craig Haney, PARTNER

Craig has been a leader in the Canadian Corporate Innovation space for over a decade. He’s led innovation strategies for Canadian Tire, Communitech, & RCAF as well as providing programming for Manulife, Sunlife, Farm Credit Canada, amongst other enterprises. Craig has been recognized as a pioneer in the Canadian corporate innovation landscape.

Craig is a recognized speaker at industry events and conferences. He has presented as a keynote speaker in Germany, China, Sweden, United States, and Canada. He regularly leads workshops for executive teams and innovation organizations across Canada and around the world.

Craig holds a Masters degree from the University of Waterloo, chairs a non-profit board focused on international development, conservation, and supporting local services. Craig has been similarly recognized in the top 40 under 40.


HILARY WATSON, SR. CONSULTANT, Customer experience

Hilary Watson is an entrepreneur with a background in banking, management consulting & technology who has worked in Fortune 500 companies as well as fast-growing startups. She has co-founded a number of technology companies, across a diverse range of sectors, and is an active investor in early-stage startups.

Hilary’s passion design thinking and innovation has led her to be a guest lecturer in the University of Toronto Rotman MBA program, where she herself also graduated from the global executive MBA.